July 31, 2022

Valenture Institute online high school

I redesigned Valenture Institute’s website to explain their offering better and increase their conversion rate of student applications.

Client testimonial

Bradley Elliott — September 1, 2020
Director of Marketing at Valenture Institute
Director of Platinum Seed agency

“I’ve had the pleasure of working with Jamie across a range of projects for Valenture Institute, ranging in scope & complexity. When I first met Jamie, I was immediately struck by his confidence and ability to look beyond the work to determine the optimal working relationship for both parties.

Initially, Jamie assisted us by looking at our website and restructuring the content journey. He then worked alongside our digital agency to create the UX journey for our landing pages, which were used in our performance marketing strategy. Jamie then seamlessly slotted into our full website redesign project, where he worked in a cross-functional team with internal & external parties. He was pivotal in garnering customer insights to create a messaging hierarchy and combined this with his UX skills to create a frictionless journey for our website users.

We see Jamie as an extension of our team and he continues to add value by helping us refine our UX across all digital marketing platforms.

Jamie is smart, reliable and collaborative. He is more than a UX Designer, he has a strong sense of business commercials and looks to add value at multiple junctions. I’d highly recommend Jamie for any business that is serious about creating exceptional digital experiences for its customers.“

My wireframes

These are my high-fidelity wireframes based on user journey mapping and many discussions with the project team.

I gave these wireframes to the visual designer to add sparkle and shine.

My lessons

I took away 3 lessons from the project.

1 — Existing brand identities speed up UX redesigns

If I get a first draft of a website with existing brand identity and assets, I can turn that into a second draft with improved UX much faster than starting from scratch.

2 — FAQs on a signup page can solve people’s objections upfront

Your customer might not be ready to commit when they land on your signup page. Use FAQs to handle their objections in the moment so they don’t have to go hunting for answers.

3 — Add necessary calls to action and remove unnecessary calls to action